What is CRM?

Put 4 CRM experts in a room and you will get 5 definitions of CRM. Here’s what you need to know about Customer Relationship Management (CRM).

CRM is a strategy.

The best place to start on a journey towards higher profitability is to put your focus on your Customers. Sounds simple, and many companies believe they already do. However, the reality is that they have only implemented a small portion of what a CRM approach can accomplish. We’ll guide you through the process of creating a strategy that will help you maximize profits in the short, medium, and long-term.

CRM is having a single database.

Often referred to as a 360 degree view of the Customer, it is vital that you have a single place to store all the data that you have about your Customers and your Prospects. You collect vast amounts of information about your Customers on a daily basis: e-mails, phone calls, meetings, documents, quotes, sales, service calls. We’ll work with you to help you centralize the data so that you can make truly informed decisions about who your best Customers are, how to provide them with the products and services they need, and how to find more just like them.

CRM is giving Sales, Marketing and Customer Service the tools that will allow them to work together.

Whether its running marketing campaigns, preparing sales forecasts, or following up on the latest service order, SICON has tools for each department that will work from a common database.

CRM is getting your partners on board.

No business can do everything by themselves. You need your suppliers and partners to help you achieve your profit goals. SICON will assist you in bringing your partners into your CRM so you can manage those very important relationships more effectively.