Analytics provide valuable insights to help form your firm’s CRM strategy. Analytics also provide answers to important questions posed by operations (Marketing, Sales, Customer Service) managers throughout the Customer lifecycle.
Acquisition
Who are your best potential Customers?
How can you rate the quality of your leads?
How successful are your lead generation programs?
Which is the best channel for generating qualified leads?
What is your cost of acquisition?
Development
Retention
What is the share of spend that you have for each of your Customers?